Clients and Their Criticisms: A Few Things to Keep In Mind.
For this month's blog, I want to discuss a few things we, as real estate photographers, should be reminded of when it comes to dealing with real estate Clients and their criticisms regarding property images that are delivered, overall quality, and expectations. First and foremost, the points that will be made in this blog are based on my own experiences, discussions I have had with other real estate photographers in the market, and the overall trends in the real estate photography business that impact our approach to the way we capture properties. Therefore, if you are reading this there might be some points you agree with and some you might think are irrelevant or disagree with but, the important thing to keep in mind is that no matter how great an image is, there will always be someone out there who simply does not "see" what you see as far as the emotions the image creates. Its the nature of creative works. With that in mind, I will now share with you a few points to keep in mind the next time you have a Client that has criticisms on your work.
1. ART IS SUBJECTIVE
In real estate photography, the best kinds of photos are those that get people such as potential buyers engaged with the property even before stepping foot on it. Therefore, when we capture images of a property our Clients expect to receive a certain level of "attractiveness" in the photos as this is crucial to getting potential buyers through the door. However, because photography is an art form the interpretation of this type of "attractiveness" can take many forms based on an individual's perceptions, opinions, tastes, or feelings, which is something that we as real estate photographers have no control over.
2. KEEP YOUR ATTITUDE IN CHECK
When we receive criticisms on our work especially if it is negative criticism it can be very easy to lose our comportment as feelings associated with these negative messages tends to disrupt our normal behavioral systems. The key however, is to try and remain as neutral as possible and look objectively at what the Client is not happy with as far the images go. Perhaps, their criticisms might stem from an unrelating event that happened to them and are simply taking it out on you and your work or they might have had a rough day and are upset, or their expectations are just way too high in which case, you politely need to address the issue and make a note of it for future reference. No matter what the criticism is, consider it as an opportunity to truly show your professionalism by addressing it promptly, with a positive attitude and approach, which in turn will demonstrate to your Client the true value that comes with hiring you as their real estate photographer.
3. OFFER SOLUTIONS
The last point I want to make is to come up with and present solutions that address the criticisms your Client has brought to your attention. It will show your Client that you care, are committed to delivering great customer service and experience, and have a willingness to do what it takes to make them happy and get the job done. For instance, let's say your Client is not happy with several images you took of the property, here you can offer a reshoot session for a fee and capture the specific angles or views your Client wants to see if you do not already have those specific shots taken. In another case, let's say a Client seeks to have brighter images for the interiors than what you initially delivered a quick fix in Lightroom or Photoshop can solve this. As you see, by offering solutions you create the opportunity to further prove your value to your Client and also, is something that oftentimes can separate you from your competition.
I hope you have enjoyed reading this month's post. As I mentioned previously, if you know someone looking to get into real estate photography and believe they would benefit from this post or others I have written before, please feel free to share it with them. Also, make sure to subscribe to our email list to receive the latest news and updates from Marcos Guevara Photography (just enter your email address at the bottom of the screen when you first visit our website). Lastly, be sure to like our pages on Facebook and Instagram!
Have a great day!
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