Outsourcing Editing For Real Estate Photography.
Okay, so there comes a time when we all seek or need assistance for whatever the reason is from someone we know or at least feel comfortable enough to approach whether it is a friend, relative, associate, or neighbor. In real estate photography it is no different as the amount of work real estate photographers produce depends to a certain extent on how much time they have available and the specific requirements the individual job entails to fulfill the client's expectations. Most, if not all real estate photographers begin their careers by shooting and editing their own work as doing so means more money stays in their pockets and hence, increases the total profit made on a specific job assignment. However, as time progresses and real estate photographers become established and known in their markets, generally more job assignments and long days of shooting and longer nights of editing entail where sometimes the overall quality of the work that is delivered might not be up to par with the client's expectations. With this in mind, the purpose of this month's blog post is to look at 3 factors that influence a photographer's decision to outsource their editing for their real estate photography services.
As I mentioned previously, time is one factor that all real estate photographers have to deal with and manage to the best of their ability as doing so affects the amount of work that is created in a week or month and in turn the amount of income generated. Thus, one of the most important questions real estate photographers need to ask themselves when deciding if outsourcing their editing is the right direction to take is, "How much time do I take editing photos of a listing and does this interfere with the other responsibilities I have"? Asking this question provides a basis for making a rational decision as to whether or not to outsource editing because the opportunity to consider other aspects such as family/personal time, working on other business administrative tasks, and seeking new opportunities to grow as a photographer through educational resources and training can be analyzed. Furthermore, is the overall attitude and outlook the photographer has towards editing and the time commitment it entails. For example: some real estate photographers might look at editing as "boring" or "less exciting" than actually capturing the photos of a property in which case the decision to outsource the editing should become somewhat easier to make.
The second factor to bring forward is how well a real estate photography editing company stands against the editing style(s) of the photographer(s). As a photographer contemplating outsourcing your editing, this is best done through looking at the portfolio the editing company has or even better setting up a trial period or sending in "test images" for the company to edit and deliver to you so you can compare their work with yours. If you see that their work is very close to what you produce and deliver to your clients or even better than what you might have imagined then the decision to outsource your editing should become more clear.
The last factor to look at is the investment amount that is required to outsource editing for real estate properties photographers are hired to capture photos of. Now here is where many photographers prefer not to outsource because the costs associated with outsourcing the editing does not make sense financially speaking to do so based on the price that the client pays for the photos. For example, if a real estate photographer charges a client $125 for a photo session and delivers 35 images with an estimated editing cost of $43.75 the editing company will charge, that means the photographer will only make $81.25, which represents a loss and cuts into the photographer's profit since this does not factor in the amount spent on travel, fuel, transportation (wear and tear) costs, etc. On the other hand, if the photographer selects to do the editing him or herself then he or she makes closer to $100 or so for that job. Another element to consider is raising the pricing to cover for the added editing expenses, which is something many photographers are hesitant to do as doing so creates the possibility of losing clients due to the higher price points established. However, I will say based on my experiences thus far, that if you have clients that truly value your work, professionalism, and work ethic usually pricing is something that will not deter them from coming back to you.
In summary, the 3 factors presented here are important considerations real estate photographers must account for when deciding whether or not to outsource their editing. Personally, I have enjoyed the many benefits that come with not having to edit, which include having a lot more personal time, the ability to maintain a normal schedule, and focusing more on the aspect I enjoy most about photography, which is capturing images. I hope you have enjoyed reading this month's post. As I mentioned previously, if you know someone looking to get into real estate photography and think they would benefit from this post or others I have written before, feel free to share it with them. Also, make sure to subscribe to our email list to receive the latest news and updates from Marcos Guevara Photography (just enter your email at the bottom when you first visit the website). Lastly, be sure to like our pages on Facebook and Instagram!
Have a great day!
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